******************************** ******************************** /*************************** Typekit code ****************************/ mightaswell: What they don’t teach you about identity design in design schools… � Identity Forum

Tuesday, March 30, 2010

What they don’t teach you about identity design in design schools… � Identity Forum

What they don’t teach you about identity design in design schools… Identity Forum:

Paula Scher had a nice article on what branding is not.

"Some branding firms employ strategists and account executives to manage the process. I’m in favor of designers doubling as strategists, or at least working extensively with them. I think the designer needs to be involved every stage of the complicated negotiation between the clients, their expectations, tastes, aspirations, marketplace concerns etc."

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